What are the most important features for an email marketing platform?

Source: https://www.clickz.com/what-are-the-most-important-features-for-an-email-marketing-platform/233184/

There are numerous features in each email marketing platform. How can you find the most essential features for your enterprise?

It is tempting to try out all of the new shiny features of all email marketing platforms for your company. But it can be time consuming and you may soon understand that you don’t necessarily need these features.

When it comes to choosing the right tool, it’s important to concentrate on the significant elements that will take your business.

An email platform can help you improve your success with your current and prospective customers.

Here are the features to look for in your next email marketing tool.

Email editor and layout

One of the things you’re looking at a brand new marketing platform is the option to create email campaigns.

You need to be certain that you have some templates to begin with your campaign if you’re still new to marketing then.

Moreover, it’s useful to have an editor to tweak your campaign, but also your backup, your design. Drop and drag can allow you to adjust any templates to make certain you’re happy with the final outcome.

This way you can make changes to your campaigns without needing the help of a designer. It is all about feeling confident to move to these changes so an editor tool (WYSIWYG) can make your everyday work easier.

Reliability and encourage

As obvious as it may sound, reliability must be the first point when choosing at a new marketing platform to research. You don’t need to risk your campaign’s success .
So that it’s good to check at the deliverability of the provider, the reputation of A tool can be crucial. You can look at the options to send emails, the consistency in quality services and any downtime that might influence your campaigns.

When trusting a tool support is also important. In actuality, customer service may make a mediocre tool a much better choice than a range platform with terrible support.

Assess if training and onboarding is in the plans to get your team ready as possible and how the customer care is valued by every company.

Integration and information management

Email advertising technology can become even stronger with the integrations’ use. You’re probably using tools in your marketing strategy and you want to be sure that most of them can work smoothly together.

This shouldn’t be a problem with the right tools’ usage. When you’re going to pick on your next email marketing tool to write down all of the interactions that you want to test. It can be a mixture of social media, e-commerce, customer success and CRM.

The management of your contacts and A successful customer experience can be vital for your business. That’s why you want to use an email marketing platform which allows a good integration that you’re using on your team.

By way of example, an integration with WordPress, Shopify, Woocommerce can allow you to and the side of your business connect your campaigns.

The integration with social media can help you bring together two unique purposes of your marketing strategy to construct marketing tactics that are complete.

CRM integrations can help you be more strategic in your marketing and sales objectives’ alignment. Your email campaigns can be directly connected to your business’ relationship management tactics to improve transparency and success.

No guesses on the men and women who interacted with your business. While keeping your contacts and data up-to-date the integration of your email marketing tool with your CRM platform can supercharge your campaigns.

How about making a new email campaign based on a set number of contacts with similar behaviours?


Marketing automation can be immensely helpful to enhance efficiency. When it comes to email marketing, you can create successful campaigns through emails and workflows that are optimized to get to the proper people.

Automation can be a great ally in your email marketing strategy particularly when thinking of consumer funnels, content that is relevant and triggers.

It’s helpful to have.

For example, you can use automation :

a) user onboarding
b) abandoned cart
c) churn reduction

Drip emails, workflows that are personalized and automatic emails can bring you closer to reaching your goals to keep your clients content. The easier the automation, the higher the opportunities to get the most out of it.


Contemporary marketing campaigns rely to deliver an improved customer experience. Value and the relevance of campaigns that are personalized make it easier to accomplish your objectives.

Email campaigns can begin from simple features such as the option to segment a list depending on the location, the job title or even the date that they have subscribed or to personally address every person.

Segmentation can also make it easier to send autoresponder emails to improve engagement while you can improve the click-through rates.


The dimension of your campaign’s success can help you spot everything you can improve.

It’s not enough nowadays to rely on basic reporting and analytics that’s why you need to study on the metrics for your plan. You do not necessarily need into data that is complex but it’s still useful to look at the tools you want to try’s choices. The display and performance of the data are sometimes more important than the complexity of the metrics.

For instance, the metrics, the option to export the format or data that it is presented may be good questions to ask when trying to find the best email marketing tool.

What is next?

The choice of the important features on your marketing platform is yours. The decision should be based on your:

  • Key objectives
  • Budget
  • Team resources
  • Time limitations
  • Functionality
  • Training needs when buying new tool

The focus on the features may be a great starting point to obtain the best tool for your business. So don’t be afraid to spend more time in finding the best tool for your 24, trial periods may also be helpful.

The article What are the most important features for an email marketing platform? Appeared initially on ClickZ.