Top 10 things that hurt your email delivery (Part two!)


Here is the continuation of the preceding entry about the Top 10 things that will damage your email delivery. Enjoy!


The single most influential element in regards to individuals interacting with your emails is content. Studies have shown that open rates for targeted campaigns are double that of a generic newsletter. Segment your list and send your recipients targeted content on a regular basis to keep them engaged.

Content filters play a massive part in delivery. Signup to services such as Litmus or installment seed accounts of your own. Whatever you do, evaluation, test, and test. If you are not doing this simple task before sending your email off it is like going to work with no pants on. Sure it is more easy, but it is simply a matter of time before you regret it.  ☺ Here is an exceptional example of what I’m talking about from the folks at MarketingSherpa.

Take off: Write engaging targeted emails to each person on your list. Making certain your content is clean and doesn’t upset any spam filters ought to be part of every email you create.


By getting your email marketing messages to your 8, your reputation is relied on. Your delivery is determined by the reputation you have obtained from the practices you stick to as a sender. You have to make a reputation that is online, but once you do it will make the difference between your email getting delivered to the Inbox or not showing up.

Take off: A good reputation is key to everything, if you do not begin caring about it, nobody else will.


Just about all ISPs nowadays (even the small ones) are looking at some kind of authentication to filter spam. Even the SMB crowd looks at authentication (however indirectly) by integrating outside filtering services like Postini, McAfee, Brightmail, Spam Assassin, etc.. To their solution. Allowing your domain behalf to be sent on by Cakemail will go a long way to ensure your email gets delivered.

Take away: If you’re not who you say you are, your email has a little prospect of making it to its destination.


Blacklists are used by getting networks to judge the reputation of a given IP and/or domain. Blacklistings would be the result of sending Unsolicited Bulk Email (UBE) to addresses that never asked for it. There are lots of blacklist suppliers out there and some carry more weight in the community than others, so it’s very important you keep your lists as clean as possible.

Take off: If you have a history of being labelled a spammer, there is a fat chance anyone is going to let you send them anything.


There are a number of aspects when it comes to Email compliance, but to the one that will keep you out of jail I am referring only with this list. Sending email has certain laws and breaking those laws is a criminal offence. It does not matter what country you’re in, it matters what country you’re sending – To. Listed here are links to a number of anti-spam policies available online.

United States: The CAN-SPAM Act: Requirements for Commercial Emailers

Canada: Canada’s Anti-Spam Law

European Union: EU General Data Protection Legislation (GDPR)

Australia: 2003 Spam Act

For email legislation in other countries, please consult Wikipedia.

Take away: Even Email has legislation, if you choose to ignore them you not only stand a good chance of being fined, you won’t make an excellent impression with ME either.

Cet article Top 10 things that hurt your email delivery (Part two!) est apparu en premier sur Cakemail blog.