1 video, 39 minutes
Turning a visitor into a buyer requires a carefully planned scenario that raises impulse from zero to the point of purchase over a short period of time. This carefully planned scenario starts long before they hit the sales page. I’m gonna say that again—the online selling starts long before they hit the sales page. We’re going to talk a little bit more about this in the slides to come, and that is because you really want to be put in your sales page in a position to have been pre-sold. Your product has been pre-sold through the marketing and the raising awareness and the buzz building before that sales page even goes live on the internet.