Newsletters You Should Know: Celebrating Concrete Playground


A fantastic newsletter is hard to beat when it comes to driving traffic to your website, building cult loyalty with your audience, and driving revenue. The most important part of building a successful newsletter which manages to accomplish that? People want quality content they can depend on.

With a newsletter, subscribers can engage and grow their lists.

Each month, in our quest to shed light on some of our newsletters, we’ll be sharing a recommendation.

Now in the show, we’ll be talking about Concrete Playground.

Make certain to check out our last article about Adweek Morning Digest if you missed it!

Answer the age old question: "what the hell should we do tonight?" Take your pick of exhibitions, pop-up bars, and free stuff and lock in plans with your mates.

Introducing Concrete Playground:

Concrete Playground is an Oceania-based newsletter published every other day. This write-up is a resource for to-dos and city news. And because we have a Campaign Monitor office located in Sydney, we naturally signed up to receive Sydney happenings.

Each installment of the newsletter provides an extensive supply of fun ways to spend your weeknights and weekends. Whether it’s fundraising events, upcoming concerts, or a brand new restaurant, CP subscribers won’t ever run out of places to explore or actions.

The newsletter opens with two features. Here you can usually find lists, like the top events occurring in Sydney this weekend, or the ramen restaurants in the city.

You have what is upcoming on the calendar and an extensive collection of recent news.

Concrete Playground seeks to answer the question: What should we do tonight? It can be difficult to pinpoint actions near you that you actually want to do. This newsletter does it.

example from email "the best things to do in Sydney this weekend"

How it started:

The CP newsletter is an extension of the Concrete Playground brand, which, after being founded in 2009, has attracted fans.

With event news for Wellington, and Sydney Brisbane, Melbourne, Concrete Playground ensures lots of people may feel excited about what is going on in their region.

Having chosen readers and editors, Concrete Playground focuses on reviews, in addition to experiences and relevant news.

Who it aims:

The site focuses on cities while the Concrete Playground site services Australians and New Zealanders alike.

The Concrete Playground newsletter caters to urbanites looking to get out, explore, and try new activities in their area. It can also be great for those in surrounding areas or anyone planning a holiday, while city residents will most likely get the most from this newsletter.

The hip style of this newsletter certainly appeals to a young audience, but Concrete Playground is for any age, provided that you enjoy experiences in an urban atmosphere.

What you can learn from it:

Concrete Playground has a vast array of lessons to teach, both for readers and email marketers.

For a reader

A lot of us are so busy reading on what is happening near us business highlights or news, we often forget to catch up. Concrete Playground tries to bridge that gap by bringing the information to your inbox. Clients have agency over their time, and CP recognizes that.

These instant updates make it possible for city-dwellers try new restaurants or to do more than plan entertaining nights. Pride can be felt by Individuals about where they live and constantly be up-to-date, enabling them to be experts on their town.

As a marketer

From a marketing standpoint, Concrete Playground reminds us of the importance of a localized experience. Marketing tends to have a push, but by having a centralized focus using a group of subscribers, you can be successful with subscribers.

Your efforts can be easily localized by you with a research and email segmentation if your organization is global. By segmenting your list into segments based on city, state, or region, it is possible to write certain audiences emails and increase readership. Just make sure your copy is interpreted and your content is localized, too.

Wrap up

Concrete Playground offers region-specific to-dos for subscribers seeking to soak up their city’s unique opportunities. So, if you’re looking for city-specific news about Sydney, (or Auckland, Brisbane, Melbourne, or Wellington), it may be time to visit Concrete Playground.

Are you considering building a newsletter? Already have one? If so, consider ways to incorporate the tactics employed by Concrete Playground to your own work.

Want to see your newsletter listed here? Tell us in the comments below. Or start your own newsletter by signing up with Campaign Monitor today.

The article Newsletters You Should Know: Celebrating Concrete Playground appeared on Campaign Monitor.