Did you realize that the sites listed on the first page of Google search results receive 95 percent of all web traffic? Modern business owners realize the importance of having an online presence, but many of them fail to understand how to get their website on the first page of Google search results. A number of factors go into how these search engine listings are determined.
One of the main things Google looks at when determining where your website is ranked is inbound and outbound links. Having links coming from and going to reputable and popular websites is essential.
The following are just some of the most common link building myths you need to let go of in 2019.
Reciprocal Links Will Get You Penalized by Google
While there is nothing wrong with erring on the side of caution, you shouldn’t let your fear of Google dings get in the way of marketing progress. Many business owners and marketing professionals let the fear of penalties thwart their link building efforts.
The biggest misconception that most people have regarding linking is that reciprocal links are a big no-no. While this is true in some cases, it is not entirely accurate. There is a difference between positive and negative reciprocal linking. Instead of soliciting random blogs to gain these links, you need to let it happen spontaneously.
If you see that a particular site has linked to your domain, take the time to visit it. If you feel as if the site is worthy of linking to after a visit, doing this will not cause you harm.
Outbound Links Hurt Your Search Engine Ranking
Some blog and business owners are convinced that too many outbound links will lower their search engine ranking. The key to having success with outbound linking is making the links relevant. If your blogs are awash with outbound links that provide no real context, you may be penalized for this.
Instead of linking to any and every website online, be selective. Ideally, you want your outbound links to be reputable news sites or popular blogs. Before you put in an outbound link, you need to ask yourself, does this provide value to the reader? If your answer is not a resounding yes, then you probably should leave the link out.
Looking for more information about how to create a winning link strategy? If so, be sure to visit this website.
Emailing Blog Owners For Links is a Good Idea
Newcomers to the world of online marketing also have the misconception that the only way to get links is by emailing blog owners. Begging for links on a site is not only a bad idea, but it will also produce less than stellar results as well.
One of the best ways to get the links you are after is by guest posting on popular websites. While you may have to pay to post on these sites, it will be worth it considering the exposure it will provide. Working with a marketing professional is the best way to develop and execute a winning link building strategy.
Online Marketing Success Takes Time
Having overnight success in the world of digital marketing is nearly impossible. Instead of focusing on how long it takes to achieve search engine success, you need to invest time and effort into developing quality content.