Whether you are an independent blogger, an eCommerce store representative or a marketing expert, an opportunity is that email marketing matters for your cause. According to reports, the average RoI of email marketing investments currently sits at 3800%.
This is a staggering number considering the number of users on the scale. Additionally, it means that you should pay close attention to how you compose your emails so as to be recognized as a trustworthy provider of products and services.
However, with so many businesses, retail stores and independent salespeople, how do you even start to compete? Let’s take a look at several tested and tried steps that will help your content remain out of the spam folder that is dreaded and be seen for what it is.
Benefits of Email Marketing
Streamlined Audience Targeting
Email marketing stands out from the crowd of advertisement methods because of its nature. Based on the list you work with, you can segment your audience based on their needs and profiles.
Studies have predicted that the number of email users will grow to up to 4.3 billion by the year 2022. This goes to prove that email is not dying by any way and a growing number of individuals will become available to you as possible clients.
By way of instance, makeup products will not go well with men and the same can be said for shaving products and the gender. This will not only help you avoid the spam folder even better but also market different products to different customers according to what they may or may not like.
Seamless Tracking & Analytics
Imagine publishing a content piece that is visual . Anything from testimonial to product marketing will do. This photo can’t be tracked because of reach its involvement or the effect it had on the end-customer besides some rudimentary interactive metrics.
Email marketing can give your content creators with more robust tracking data through platforms such as MailChimp. Together with a writing tool such as TopEssayWriting, this can prove to be the decisive tactic concerning landing your email in the inbox rather than the alternative.
Email marketing is a cheap and accessible means to promote your brand. In comparison to paid the paid advertising on social networking, influencer cooperation and product placement found in the traditional advertisement, email marketing is very affordable. This means that anyone get the most out of what it has to offer even if they operate on a shoestring budget and can use it.
How to Avoid the Spam Folder
1 Subject Lines Matter
Now that we have a clearer understanding of email marketing should matter to you, let’s take a look at how to avoid the pit of despair called the spam folder. Notice how many emails that typically wind up in the spam (or junk) folder begin with quite direct, often capitalized titles with no subtlety or professionalism . For comparison, let’s take a look at two examples of titles that are email:
- “Jewelry on sale this holiday season, come by and say hi”
- “DON’T SKIP OUT ON OUR EXCLUSIVE PRODUCT OFFER ONLY WHILE SUPPLIES LAST!!!”
Using your logic while reading both of these titles, you would be hard-pressed open the email it contains and to pick the second one. Email users get bombarded with spam on a daily basis and observing the pattern of those (low quality or outright) fake brands won’t help your cause. So as to amend for that, you should pay close attention to the name of your mails in the event that you mass-send them to an email list.
2Open using the Hook
Marketing is different than video advertisement, although people spend about the same time digesting both kinds of content. It’s extremely important to tell your readers exactly what the email is all about once they open the email.
Don’t wait until paragraph two or three why you contacted them , what it is that you have on offer or how you came about their contact info to show. Hook the reader and continue the dialogue from there once they are intrigued enough to keep reading. Failing to do will not help you keep on your readers’ or algorithms’ good graces when it comes to staying in the inbox folder.
3 Short-Form Writing
Due to the hectic nature of the modern day routines, fond of short content has grown. This is further amplified by social media platforms such as Twitter and Facebook where status updates are fast and bite-sized to read.
Whether for good or bad, this habit has translated into email and people are not going to read content . This is especially true if you utilize cold email and contact someone for the first time without breaking the proverbial ice.
If you don’t know how to write short content yourself, you can always consult with online editing services reviews for some help on the cutting room floor. This can allow you to focus on writing that is informative and avoid unnecessary fluff which does nothing for your point other than inflating the stated email.
4 Write Casual, Act Professional
It’s quite easy to spot writing in content. The majority of the typical spam could be identified by very iffy writing. This is caused by machine translation and services such as Google Translate being used to translate the text for audiences.
Be sure your writing matches the tone of voice you might use with an old acquaintance or someone. This make sure they give your email another glance and will give the reader an idea about what you are going for.
Avoid monotone writing style regardless of what you promote or sell. This type of writing should be kept for correspondences and official statements, not.
5 Be Transparent
Whether you want them to or not, your readers will immediately pick up on what you’re currently attempting to do with your email. It’s important to establish a precedent that is trusty with your writing, especially if you would like to lead your reader.
Present your offer plainly and prevent wordplay which might give the reader an impression of receiving something for”free” or”exclusively”. Plainly stated, sales pitches that were transparent are certain to be given a warm welcome. If nothing else, they will help you avoid the junk folder in a wide arc along the way.
6 Include Social Proof
What often works wonders in email advertising (and electronic content in general) is numbers. Social proof provides the reader with a necessary”evidence” that someone else already purchased a product or a service and is content with what they received.
Social proof can come in an assortment of ways, whether in the email itself or as an link towards a study or data chart you included. This type of proof that is numeric will help you avoid looking like a brand that came from nowhere with offers of high-quality products but nothing to back that up.
7Proper Grammar and Formatting
Perhaps the most significant item on the list is the ability to proofread your email before sending it to your list. A single spelling error spells disaster (pun intended) for your present campaign no matter how great your offer may look on paper.
As we have mentioned previously, many junk mails arrive with writing which explains the reason why it s required to avert this association. Read your email out loud, format it properly into paragraphs and bullet points, but most importantly — spellcheck it before hitting the”Send” button.
8 Calls to Action & Links
Sending marketing content without CTAs is a wasted effort because subscribers will probably stay passive if not explicitly asked to perform a job based on what they just read. For including hyperlinks and CTAs in precisely the same thing on the list, the reason is because they are then intertwined with one another.
Your calls to action may include hyperlinks, and the links you attach can have calls to action from the URLs themselves. However, it’s important to strike the balance between the most important outbound link which leads to your product or service page and the quantity of external links in your email.
Make sure that your CTA comes at the end of the email, preferably accompanied by a link which will help the reader convert into a customer and continue their customer’s travel.
It is easy to be overwhelmed with the amount of variables that go into marketing and not ending up in the spam folder. However, as soon as you locate the formula that works for your brand and its target audience, it is good practice to stick to what works.
Experiment with email writing before you find before settling into a routine, the system that works. After all, email delivery is a tip of the iceberg in terms of customer engagement — that the sales pitch begins once the mail is open and read entirely.
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