Morning Brew has over one million subscribers, all of whom rely on a daily email reaching their inbox to educate them on the latest news in business and technology.
Originally, as a small startup of only a couple workers, Morning Brew had limited resources (and knowledge) about the email space and were challenged to learn email best practices incredibly fast. In addition to this, they were migrating to a new email service provider (ESP). They knew they immediately turned for solutions and their knowledge and had experts.
To track the new IP standing, the Morning Brew team utilized the Return Path Platform on a daily basis to ensure that the wellbeing of their IP addresses was not impacting their deliverability during this transition. This approach allowed them to identify problems with specific suppliers, working together with the Return Path team for assistance when necessary.
After their two dedicated IP addresses were in top shape, Morning Brew felt the need to do all they could to ensure their subscribers received the emails they were expecting on a daily basis.
“Our email program was getting to be of such high volume, it was a no-brainer that the expense of Certification was well worth the associated ROI”. – Tyler Denk, Product & Growth Lead
For this reason, Morning Brew took the necessary measures to get approved and registered in the Return Path Certification program, the industry’s most powerful and exceptional whitelist.
With the mix of Return Path’s email experience, deliverability monitoring, and Certification advantages, Morning Brew has enhanced their inbox placement rate from ~60 percent to 99 percent, and open rates from ~20 percent to ~45 percent.
To find out more about Certification, download our fact sheet.