Marketing has been the favourite advertising channels owing to the huge ROI it yields to the brands. As creative possibilities have attained new heights with all the progress in design that was email it has gained popularity.
Most of the brands nowadays take help of newsletters to keep the readers updated about the goods or services and enhance engagement.
Before we jump to talking email newsletter thoughts and some awesome examples, here are the advantages of sending a newsletter
I. Boost the Site traffic
An email newsletter can prompt the subscriber to see the site and check out services or your products. You can send out a special discount coupon in the newsletter to boost the visits on your site. The more website visits that you have, the better are the conversion rate.
ii. Build credibility
Brands and companies that are established are collaborating to get featured in their newsletters. This let them know and can widen your reach.
For example: Multichannel Merchant features partner content posted on Listrak in their email newsletter.
iii. Increase social media followers
Including social media icons on your newsletters reflects that you have an active social media presence. With the rising popularity of networking, it becomes crucial to unite the power of networking channels and email.
Have a look at this graph.
Your readers not only engage better but help you in developing your social media community.
iv. Set a long-lasting rapport
Your subscribers are looking forward to a rapport with any brand they choose. An email newsletter persuade them to make the purchase and can inspire a feeling of trust. Your prospects decide to buy from you if they trust you. Your sales pitch doesn’t impact their choice as much as the fact that they associate with your own brand.
That said, let’s delve into a newsletter ideas with examples.
1. How-to Guides
Email marketing works the best when you tackle your subscriber’s challenges. That a subscriber signs up for an email newsletter. The readers enlighten on troubleshooting a problem they might be facing.
Here is an example for you.
InVision sends an email newsletter which shares valuable information about the best way to get hired as a designer.
2. Relevant Recommendations
Sending recommendations based on the prior purchases of the consumers or their previous interaction and products searched for, goes a long way in driving conversions. It compels the recipient and helps you cross-sell or upsell your products or services.
Take a look at the email by Coursera.
They’ve shared the classes related to machine learning and AI as machine learning is gaining momentum in the contemporary times. It increases the probability of getting clicked as the CTA is visible and clear.
3. Occasion-based Promotions
Special occasions like birthdays, anniversaries, Easter, Mother’s Day, Father’s Day, Valentine’s Day and Holiday Season present perfect opportunities to write an great copy in the email newsletter if you are in service-based industry.
Really Great Emails sends a beautifully-written poem for their readers on Valentine’s Day.
For retail or ecommerce business, marketers can promote their sale.
Rue La La sets a nice case for occasion-based email newsletter.
4. Success Story or Testimonials
Sending a client’s success story or testimonials can build trust that is more powerful . You can send out an email newsletter that shares a gripping success story. Emails reveal the contributor that dreams do come true… and your company may be the catalyst.
Here’s an illustration by Great Escape Publishing.
The email is somewhat long, but it poses an inspiring story that you are compelled to read it till the end. The highlight of the email is that it does not have too many visuals and that makes it accessible for everyone. The underlined CTAs catch the reader’s attention and invite them to click through.
5. Latest Resources
When it is a source that is downloadable or your blog posts, you should promote them. Because it has the purpose of teaching the subscriber as opposed to selling, this is strongly recommended by us.
Here’s a newsletter example by Listrak. CTA that is distinctly placed and the copy would draw a higher conversion rate.
6. Occasion and Webinar Invitations
You have webinar or an event coming up, be sure it is promoted by you through your newsletter. This build your brand reputation and will make your readers aware of the day that is big. It will also attract attendees.
Take a look at the short and sweet invitation email by Mail on Acid. It’s guaranteed to leave an effect on the reader, Regardless of being a plain text email.
7. Innovative Design
Put on your thinking caps and come up with an innovative idea for your newsletter. Consider the latest email design trends and try using interactive elements in your email. It will impart freshness and make your emails are looked forward to by the subscriber.
Have a Look at the email newsletter by BBC. It incorporates event which makes the cut and elements.
In regards to newsletters, strive to deliver value. It’s not always about something from this world providing the subscriber with information they are looking for would work miracles.
EmailMonks can help you out, if you want to create newsletters that are awesome to your brand.
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