Easter email marketing that’ll make customers hoppy

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Ready to get your profits hopping?  Put all your eggs in 1 basket with innovative email marketing. Easter-themed promotions have never been easier than with this guide. 

The search for the perfect email is over

Though all companies can benefit from Easter email campaigns — and should capitalize on the opportunity — this report will concentrate on retail, restaurants and nonprofits. 

Retail 

Spring is in swing. For your clients, this probably means a change in wardrobe. Be the first that comes to mind by creating sales and promotions to match the feeling of the warmer months that are displaced. The below email from Lily Lulu does a great job of getting in on the Easter action by using seasonal colours, coupled with one of their products and a clear call to action:

Also think about an email that improves relationships rather than sales. Be part by letting them know you’re thinking about them during the weekend. The below email from JOANN Provides you an update and well wishes, but doesn’t push toward a buy: 

By the time Easter rolls around, we’re nearing the season of barbecues, pool parties and family reunions. Consider capitalizing using “ celebration and the terms “ family ”. ” Help people shop for loved ones; it s the perfect time to surprise a partner or make a gift basket. 

By way of example, retailers can bundle together a basket of products at a premium cost, then promote it through an email campaign. With 48 percent of shoppers planning to purchase clothing at Easter — and about 25 percent likely to shop at a small company — it’s worth a try. 

Restaurants

As 60 percent of people plan to visit family and friends on Easter Sunday, encourage a special dinner out by offering a discount, a free dessert and the like. In 2018, there was an estimated 5.7 billion dollars spent on Easter-related food purchases. Your goal is to get a piece of that pie (or chocolate bunny).

The key to promoting your restaurant is making it stand out from your standard emails. For example, send clients a fancy email invitation to Easter brunch or catch their attention with visuals and copy.  

Speaking of special, Easter is the perfect time to put together a special food or menu item. By adding photos in the 10, Boost the new menu. People like to see and post images of the foods lure them to eat in your restaurant with visuals they’ll drool over.

Also ask: What makes your food different from the restaurant down the block? Could you craft a distinctive chocolate cake shaped like a bunny or function pancakes that are multi-colored?

Make sure that it ’ s clear that you re open for business during the vacation before you send your email. And be sure to have plenty of staff available to manage the crowd. 

In the example below, Le Cirque does a good job of promoting an Easter special that’s perfect for groups of friends:

Nonprofits

Nonprofits will get the best results by promoting or hosting Easter egg hunts, picnics or other events which involve the community. If you choose to put on this event, make sure invitees know that volunteers and contributions are accepted, but not required. 

Depending upon your company and brand, religious themes could give your promotions a boost also. Consider creating a community action or sharing a church event.  Remind people of the important Easter dates and what they mean to you.

Connect by offering ways to observe, and think about sharing the benefits of your company in the email. What do you pride yourself on? How would an Easter donation boost your present efforts? With increasing temperatures and spirits, it may be easier to garner support. And remember to add images that evoke action and emotion:

In the above example from Charity: Water, the individual element of a father and son joins us emotionally. And the concept of donating money to buy others more time with their families is a story people can get behind and feel passionate about. Regardless of what your nonprofit is, you’ll want to craft an attention-grabbing headline that keeps readers engaged and moves them to act.

Bonus: Eggscellent subject lines for many industries

Easter email marketing doesn’t have to be extravagant, come from a certain business or use puns to have an effect. If you’re a family-run business, include some photographs and share a story about past family vacations. If you sell makeup share joyous eye shadow looks. 

Subject lines for inspiration:

  • This won’t last long… deals worth hopping to
  • Everybunny will love this… 50% off!
  • The 1 thing your kids REALLY want in their basket this season
  • Trends that’ll carry you from Easter to summertime
  • Stop the search, we’ve got you covered with 20% off all candy
  • The sweetest deals on our spring pastel collection
  • Easter basket? How about Easter cart? 30% off everything in yours
  • Easter brunch? We’ve got a hunch you’ll like this…
  • EASTER ONLY: Free dessert with purchase of entree 
  • It’s not just about the Easter Bunny; 15% off treats for your pet

Whether you’re promoting eggs-treme savings, bunny-shaped sandwiches or an egg hunt charity event, fun and festive Easter emails are the best way to grab your clients ’ attention.  You’ve got the knowledge to make your efforts work, so hop to it!

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© 2019, Lindsey Bakken. All rights reserved.

The article Easter email advertising that’ll make customers hoppy appeared initially on VerticalResponse Blog.