Are You An Email Marketing Freelancer? Meet Us in Savannah!



We’re long time supporters of this Email Experience Council (EEC), and this year, we’ll be at their Email Evolution Conference in Savannah, Georgia on April 24-26.

Email Evolution is perhaps best known as the convention for #emailgeeks and for Indiemark, the world’s most reliable collaborative for email work, it’s a great chance to meet new people and reconnect with partners.

We ’ d love to meet with you there, if you ’ re a small agency or an independent advertising services producer with email chops. Feel free to schedule a meeting .

We hope to see you Savannah!

Entrepreneurs and Work/Life Balance — The Struggle is Real


With over 30.2 million small businesses in 2018 employing 58.9 million individuals across the United States, it is no wonder small companies are known as the lifeblood of the American economy. Whether you are running a small mom and pop ice cream store, or taking care of people’s car problems so they can get to work and child’s soccer games, entrepreneurs devote much of their time serving community and their customers.  

In a poll commissioned by GoDaddy, 500 small business owners provided valuable insights into their worries, as well as their attempts to strike a balance between their professional and personal lives.

When entrepreneurs aren’t working, they’re thinking about working

The survey revealed that entrepreneurs’ top concerns were earning money and attracting new customers, spending an average of 8 hours per week worrying about their business outside of working hours. That’s a whole 17 days a year to worrying dedicated. Over half of small business owners say they have difficulty switching off during their free time from work.  

The poll also found:

  • Small business owner says they lose four hours of free time every week to deal with business matters.
  • 41% of small business owners say they frequently get pulled away to deal with business matters when trying to take a break.
  • Only 36 percent of small business owners report that they generally have a somewhat healthy work/life equilibrium.

These numbers demonstrate that maintaining work/life balance is not a walk in the park for many entrepreneurs. In fact, half the respondents pointed to not having enough time and having work as the top things that get in the way.

However, entrepreneurs recognize the importance of enriching their lives. Sixty three percent of them say they spend some time taking care of themselves, by taking a holiday while a balance strikes. They emphasized the importance of scheduling private time as a priority.

Finding work-life balance is a constant battle

“Small business owners dedicate a huge portion of their lives taking care of business,” stated Melissa Schneider, GoDaddy’s VP of Global Marketing and trend expert. “Owning a business and trying to enjoy life outside work may be an especially tough balancing act. That GoDaddy is focused on arming entrepreneurs using an arsenal of tools that not only deliver results, but help them grow, start, and run their businesses efficiently. We consider this, in turn, helps them lead better, more fulfilling personal lives.”

The poll also delved into understanding the tools and suggestions that can help small business owners become more productive. One of the substantial insights derived from this study is entrepreneurs’ usage of their phone for business, revealing that close to 40% of small business owners spend a week taking care of business on the telephone.

1:1 conversations with clients are crucial for entrepreneurs

It’s no surprise that over half of small business owners consider how valuable 1:1 talks are for their business. In the end, this is an important way by which they can show professionalism to their clients:

  • 81% stress the importance of responding to customer inquiries in a timely fashion.
  • 71% strive to always be available/reachable to their clients during business hours.
  • 64% recognize the value of answering calls professionally.

Especially pertinent to answering calls professionally, the poll also revealed less than proper ways small business owners took business calls on their personal phone as they were unaware that call was for business.

40 percent of small business owners said understanding whether an incoming call is a business or personal call would be helpful in managing their productivity

Respondents shared that at one point one of them opened a call with,”hey baby,” while the other confessed to saying”hello” in a silly voice. Much worse, someone employed a”mean voice” because they thought it was a robocall. Along the same vein, the study found that 40% of small business owners stated knowing whether an incoming call is personal call or a business could assist in managing their productivity.

Separating Personal and Work Calls with SmartLine

GoDaddy’s SmartLine app allows users to differentiate business and personal calls by providing clients a second telephone number for their business on the smartphone they already have. In addition, with SmartLine small business owners can:

  • Make and receive calls using their business number to keep their private number private
  • set their business hours to receive calls through this window so they don’t receive calls during their personal time
  • send and receive texts and images out of their business number and watch all communications with a client in one place
  • install the app on their present smartphone — there’s no new equipment to purchase

The article Entrepreneurs and Work/Life Balance — The Struggle is Real appeared first on GoDaddy Blog.

The State of TV Advertising: Today and Beyond [Q&A] with Brad Danaher


Brad Danaher on TV advertisingTV has evolved drastically over the past decade, especially in only the past few decades. We have witnessed a transformation from people watching their favorite shows before a television series, to people. It has gone from an experience shared with family members in the area, to one that could be had almost anywhere in the world, at any time. But while the evolution of TV has made it more convenient and easier to watch what you want, whenever you want to, it’s created challenges for advertisers hoping to connect with people.

As brands look to adapt to the new TV landscape, we sat down with Brad Danaher, our Director of TV Solutions, to discuss how advertisers can optimize TV ad spend, assess ad strategies, deliver relevant content and what could be anticipated later on.

Q: How can manufacturers keep up with the shifting behavior of consumers as it relates to TV?

BD: The growing popularity of on-demand video, as well as devices has completely changed the way brands should consider advertising campaigns. In earlier times it was possible for brands to succeed with a generic and siloed approach focused on reach and any was a procedure for deciding which programming should be in the media strategy. Campaigns based on TV ratings are quickly becoming an approach. Brand advertisers will need to maximize offline and online data assets build and to confidently and more accurately identify audience segments. This means cultivating data assets they already own and searching for others that they can”rent” on a campaign basis, as needed, from companies like Experian. The change in TV viewing has been towards cellular consumption — that means campaigns are more significant than ever. TV can not be the end all, be all. It ought to work within the context of a advertising campaign.

Q: How do advertisers adapt to the new normal?                

BD: The approach is simple: adopt a digital mindset, which begins with good identity resolution.

Advertisers need to leverage a combination of first- and third-party data to acquire a full comprehension of an individual. Data alone paints some of the picture. That said, bear in mind that not all information is created equal. It’s recommended that advertisers work with suppliers with a track record in data management. And it can help brands create the marketing decisions and better connect with people, when identities are solved.

In addition, like a advertiser — test and learn. Understand that you can learn from each effort to make the next one more optimized. Quantify each campaign and apply those learnings to another campaign. For that insight like never before measurement of advanced TV allows.

Q: As TV continues to progress, are linear campaigns still viable alternatives for advertisers?

BD: Despite the trends toward TV campaigns, TV that is linear still retains strong value on the market. It comes down to the audience for any given product. By way of instance, items such as toothpaste toilet paper and tissues are created for a mass audience. But for products which are slightly costly don’t meet standards for addressable TV, there are optimized linear options. Using advanced data resources, you can do linear TV planning to find the programming that best fits your intended audience. Most TV networks and OTT vendors are equipped to provide insights into their audiences than ever before. Advertisers look at transactional, psychographic and demographic attributes and can go beyond viewership metrics. These data sets were not linked to TV data five decades ago, but they make linear campaigns more effective.

Q: How will TV advertising evolve over the next five decades?

BD: Much of this development will be driven by the”next” technological disruptor for the industry. But undoubtedly, data will continue to have effect on brands and individuals technology shifts connect. TV advertising will become more relevant and quantifiable. In addition advertising and TV marketing teams will come together to be unified in their planning approaches as the different datasets applied and is better understood.

The consumer has to be at the center of every advertising choice, and data is essential to this approach. It comes down to delivering and identifying audiences.

The article The State of TV Advertising: Today and Beyond [Q&A] with Brad Danaher appeared first on Marketing Forward Blog.