With the passing of Ray Tomlinson, the inventor of email that is modern and the @ symbol, we’d like to thank him for producing our favourite communication medium and reflect on how it’s evolved over the past 45 years.
In a restricted format, email existed prior to 1971. Users may share messages between individuals on the restricted network. However, in 1971, Tomlinson, who worked in Boston at Bolt, Beranek, and Newman, took it to the next level. He conceived of sending messages across a network, the method, and introduced the symbol to allow messages to be targeted at certain users on certain machines. It was the start of emails.
Due to the scarcity–and high cost–of computers at the moment, very few people had personal computersas we know it now didn’t take off until years after. It was became services and commonplace boomed in the late 1980s and early 1990s that email became more conventional.
Email evolved that is just what Tomlinson predicted. In a 2012 interview with The Verge, Tomlinson said,”I see email being used, by and large, exactly how I envisioned. It’s not only a work tool or strictly a personal thing. Everybody uses it in various ways, but they use it in a way they find works for them.”
And it has continued to evolve–and grow in popularity–each year since its inception.
The current state of email
Nowadays, there are over 205 billion emails sent daily, and more than 2.6 billion users. And, these numbers are expected to exponentially grow. The Radicati Group forecasts there will be over 246.5 billion emails sent each day and 2.9 billion email users by 2019.
There are now dozens upon dozens of apps and different email clients out there. Users can choose between a variety of webmail desktop, and mobile customers — and even wearables like the Apple Watch — to read and send their email. Over time, of reading on mobile and tablets the prevalence has increased. Today, over 55 percent of emails are opened in those surroundings.
Email has become one of the channels to reach consumers. With ROI of 38-to-1, it has the highest rate of return among digital marketing channels. And people want to get emails, with 72 percent of customers saying they prefer businesses to communicate with them through email over any other station.
We push against the limits of what ’ s potential in email, Each year. Emails are no longer only text-based. By means of HTML and CSS, they can have buttons, colours, images, and more.
Emails may include dynamic content to create a personalized experience, and are now segmented based on activities or subscriber preferences.
The future of email
As evident in our Email Marketing in 2020 report, the future of email is powerful! We surveyed thousands of marketers and consumers about the channel, and then asked 20 experts to discuss their vision of email’s future.
Our survey results found that email is more likely to be around in 10 years than Facebook, cable TV, Twitter, along with other stations.
Here’s just a preview of a few predictions about the future of email:
- Subscribers will have the ability to make purchases directly inside a marketing campaign, without ever leaving their inboxes.
- Campaigns provides more of an app-like encounter with embedded video and other interactivity.
- HTML reside text and subject lines will have the ability to be altered after the email has been sent.
A cheers to Ray!
While Ray may no longer be with us, his legacy will live on each and every day, with each press of the “ship ” button. Here’s to you, Ray! Thanks for creating our communication medium. We promise to continue making email better.
Join us as we celebrate the founder of modern day email in the Litmus Community! Share with us your life daily affects.
The article A Tribute to Ray Tomlinson, the Inventor of Modern Email: Look How Far We’ve Come! Appeared first on Litmus Website .